|The problem with any studio is that they're terrified of losing money
on something, anything, so they hedge their bets...they don't give the
ad money you want because they're afraid sales won't support it, and
end p with a self-fulfilling prophecy more times than not.
Your appraisal of the situation with WB is spot on.
However, despite this, they are most pleased as sales have been
several orders of magnitude beyond what they anticipated.
More on this when I know more about what this actually *means*.
Meanwhile, on some of the things I couldn't announce at SDCC, count to
14 days give or take and start watching the skies....